Travel According to Flight Centre Is The Best Places

Reading Time: 2 minutes

Global travelers have spoken! Flight Centre’s new look at the world’s top holiday hotspots reveals how likely the brand’s customers are to recommend their recent travel locales as must-visit destinations.

Top City and Country Destinations

After surveying over 170,000 holidaymakers from Australia, New Zealand, South Africa, Canada, and the UK, Flight Centre has unveiled its global customers’ favorite destinations. Topping the list of city destinations among Flight Centre clients globally is Perth, which scored a remarkable 96% satisfaction rate. Brisbane and Queenstown follow as the next favorite cities.

For country destinations, Portugal leads with a 94% satisfaction rating among Flight Centre customers. The Cook Islands, Australia, and Japan also feature prominently on the list.

Highlights from the Survey

• Top City: Perth, Australia (96% satisfaction)
• Top Country: Portugal (94% satisfaction)
• Other Favorites: Cook Islands, Australia, Japan

Australian and Kiwi Favorites

Among Aussie FC customers, Queenstown is the most preferred city destination with a 94% satisfaction rating. Japan is the favorite country at 92%.

Flight Centre’s Kiwi customers favor the Cook Islands (95%) and the Gold Coast (96%). South African clients love Australia (97%) and Perth (98%) the most.

Flight Centre’s UK customers also prefer Australia as their top country destination (95%).

Insights from Flight Centre New Zealand General Manager

Heidi Walker, Flight Centre New Zealand General Manager, noted, “The Gold Coast is a great close-to-home holiday destination for a range of age groups, and plenty of Kiwis also have family living there, which often brings them back regularly. The Cook Islands are easy for Kiwis to travel to with a short flight time and the same currency.”

Walker added, “There were some surprising results that show it’s not always the traditionally popular destinations that have something special to offer travelers.”

Study and Corporate Highlights

The results came from Flight Centre’s FY24 global customer survey, with destinations requiring at least 500 responses to qualify. The Flight Centre Travel Group (FLT) also recently upgraded its Total Transaction Value (TTV) and profit guidance for the 2023/24 financial year, indicating positive trends for Australia’s largest travel agency group.

Around 2,500 of Flight Centre Travel Group’s top performers worldwide, along with support staff, suppliers, and partners, recently traveled to Lisbon for FCTG’s annual Global Gathering 2024 for a mix of leisure and formal events.